TV Advertising – putting the ‘junk’ in ‘junk food’

The BBC recently reported that children are still exposed to ‘too many’ junk food advertisements. You can read the full news story here.

Part of the problem is that the regulations only apply to advertisements shown during children’s programmes, and many kids watch a range of other shows during which adverts for fast food, sugary drinks and similar products are shown.

Are these foods more unhealthy than what kids are eating anyway? For the most part you would hope so!Junk foods can upset digestion as well as offer relatively little nutrition in comparison with other meals that can be made or bought at competing prices.

Teaching your kids about eating healthy is obviously very important, and it can seem like a battle in today’s modern world, where advertising is so prevalent. As good a cook as you may be – it is very unlikely that you can market meals to your kids as well as MacDonald’s does!

Ultimately, children take a lot of their behaviour from their parents and so your reaction to junk food and junk food advertisements is important.

So, if you get fit and keep fit or workout with a personal trainer, then your children are likely to copy you.

Equally,  children will notice the diet that you yourselves follow and draw conclusions from it – not because they are aware of saturated fats and calorie counts – but simply because mummy and daddy eat these things. Children’s food eating habits are modelled on their parents.

And when they see these lovely images of junk food on TV reinforced by empty, branded containers in their own kitchen bins and full, satisfied parents – it is difficult for them to find anything wrong with wanting a burger. Or two. And a cola. Large. With ice cream on the side.

Just try not to let them go too far!

Neil Lewis

Neil Lewis

Male, Chester

I'm an entrepreneur, runner (as of 5 years), dad, husband and entrepreneur. This year I've completed three 10k runs - Port Sunlight,  Manchester Great Run and the Natterjacks Southport run. My goal is to complete a 10k at below 50 minutes. I'm late 40's & want to keep healthy and fit for a long time yet... and that's what drives me to run. If you are looking for a running companion - up to 10 KM - in the Chester, area, get in touch. I can help set people up in business or just help people get great health and fitness products that can keep them fit, healthy and running for longer. Get in touch if you want to find out more about what I do and the Forever FIT products I work with. Or you can directly order from our shop.

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